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January 28, 2026
In 2026, the best marketing leaders will be brand builders, not promoters. Much like the building industry itself, they have a mindset to ready the brand for long-term resilience and performance, not just short-term campaign management.
January 13, 2026
Trust matters, especially to younger buyers. According to Forbes, four out of five millennials choose brands they trust, and three out of five baby boomers do the same. Lose that trust, and customers are quick to switch to a competitor.
August 12, 2025
While relationships and tradeshows remain important for manufacturers in the building materials industry, a significant evolution into the digital landscape is here. Specifiers, contractors, distributors, and even homeowners are increasingly turning to online channels for research, product discovery, and purchasing decisions.
December 5, 2024
As a building materials manufacturer, you know the keys to success include ongoing product innovation to address your customer’s paint points. They also include constantly listening to your customers so you are primed to adjust to marketplace demand or address your own shortcomings.
December 3, 2024
The building materials industry has long faced unique challenges in lead generation. Unlike many consumer products, building materials have a niche audience and often a complex sales cycle.
January 31, 2024
In the building and construction industry, a landing page and a website serve different purposes. Landing pages act as first points of introduction, providing focused and relevant content based on a highly targeted campaign strategy.
December 20, 2023
AI has the potential to transform the way we brainstorm, strategize, and work day to day as marketing professionals. Corporate America is still in the early phases of determining how much AI can and should impact their business and how to best utilize the technology while balancing its efficiency with an evolving code of ethics.
August 3, 2023
As we turn to search engines every day to gather information or do research, businesses are striving to make their websites more visible, to ultimately convert prospects to customers. A recent study from Forbes shows that 68% of online experiences begin with a search engine, with Google currently holding 92% of the total search engine market share.
October 26, 2022
Think about how many online searches you make and how much time you spend surfing websites on your handheld mobile device. News. Sports scores. Recipes. Shopping. The list goes on and on. This type of online behavior has been adopted by professionals, too, particularly in today’s work-from-home environment.
August 17, 2022
As a building materials manufacturer, you know it is critical to constantly gauge the performance of your website. Your most important digital asset helps people to form their first impressions about your company and its products.
March 15, 2022
New customers are important to grow your building materials business. However, studies have found that it costs five times as much to attract a new customer than it does to keep a current one.
February 16, 2022
When your customers have an issue with a product, they turn to the internet to solve the problem. That typically means engaging your building materials company’s website for a chatbot if it is available.
October 21, 2021
The open rate has long been seen as a baseline metric for engagement with a company's eMarketing efforts.
October 6, 2021
With the ubiquity of the world wide web, 'cookies' have taken on another meaning. In the digital world, cookies are files that hold information about your activity on the internet.
September 29, 2021
As a building materials manufacturer, it is critical for you to build, nurture, and maintain a lead generation program designed to attract interest from prospects, introduce your brand and your products to them, and ultimately convert them from passive observer to active customer. That journey between those two points in the lead funnel typically does not follow a straight line and is fraught with obstacles.
September 8, 2021
Straightforward Tips for Website Optimization
April 28, 2021
BLD Marketing can guide you through the entire process, which includes developing a content marketing program specific to eMarketing and then recommending the right tool based on your budget, the size of your contact database, use of targeted landing pages, and the overall needs and goals of your organization.
March 22, 2021
Every day, our lives become more intertwined in a digital world. For more than two decades, the evolution of the internet, e-commerce, mobile devices, and apps have transformed our lives - from how we receive and consume information and entertainment to how we search and buy products.
March 9, 2021
The digital evolution continues to redefine how building materials manufacturers create awareness for their products amongst the people that count - architects, specifiers, developers, contractors, and building owners.
January 13, 2021
Google loves trends and relativity.
January 12, 2021
BLD Marketing has entered 2021 with a newly redesigned website that prominently features the agency's recently produced brand video on its formula for delivering results to building materials manufacturers (BMMs). Launched in December of 2020, the new site simplifies the user experience and creates an intuitive journey that enables visitors to become familiar with BLD Marketing and its services.
December 7, 2020
For an automobile to be a true high-performance sports car, it must come with more than just a sleek look and a shiny paint job. It must be the product of precision engineering, and it requires the right kind of fuel so it can reach its potential on the road.
October 23, 2020
For any business to engineer growth, marketing and sales professionals must ensure that the sales funnel is a beehive of activity. It should be filled with prospects who have demonstrated interest in the company's products and innovations and are primed for engagement - to learn more, to make a sale, and to close the deal.
September 29, 2020
The interactions of building materials manufacturers with their target audiences are now taking place in a digital environment. Now that they source, research, qualify, and make early decisions on building products in the residential and commercial market segments online, the role of sales has changed.
August 19, 2020
All activities are done with one goal in mind: to drive demand activity to a hub. This hub may be your website or an exclusive landing page, where calls-to-action motivate the prospect to provide more information. All driver activity is sourced and tracked to accurately gauge performance of each.
June 15, 2020
In fact, if you are not consistently firing up a storytelling engine for your brand – one fueled by careful planning, constant story mining and a robust engagement strategy – you’re quite simply missing out on a powerful way to lure and win customers.
April 28, 2020
Like every other industry, building materials manufacturers (BMMs) must confront the constantly changing dynamics caused by the COVID-19 pandemic – reduced production capacity due to stay-at-home orders, an uncertain supply chain and a slowdown in construction.
April 9, 2020
For companies and industries of all kinds, a sudden paradigm shift has occurred. In a matter of just a few weeks, America’s businesses big and small have abruptly been forced to change everything they do.
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